Wine Consumer Survey

Wine Consumer Survey

In association with:

There are 16 questions in this survey.

	*A note on privacy* This survey is anonymous. The record kept of your survey responses does not contain any identifying information about you unless a specific question in the survey has asked for this. If you have responded to a survey that used an identifying token to allow you to access the survey, you can rest assured that the identifying token is not kept with your responses. It is managed in a separate database, and will only be updated to indicate that you have (or haven't) completed this survey. There is no way of matching identification tokens with survey responses in this survey.

MainGroup

1. Gender

Female
Male

2. Age

Choose one of the following answers

18-24
25-29
30-39
40-49
50-59
60+

3. Marital Status

Choose one of the following answers

Married
Unmarried

*
4. Race

Choose one of the following answers

African/Black
Coloured
Indian/Asian
White
Other

5. Province of residence

Choose one of the following answers

Eastern Cape
Free State
Gauteng
KwaZulu-Natal
Limpopo
Mpumalanga
Northern Cape
North West Province
Western Cape

6. Annual Income (before tax)

Choose one of the following answers

R0 - R61 250
R61 251 - R122 500
R122 501 - R195 000
R195 001 - R270 000
R270 001 - R380 000
R380 001 - R490 000
R490 001 +

7. How many glasses of wine (4 glasses per bottle) do you consume per month?

Choose one of the following answers

0
1-6
7-12
13-20
21-28
28+

8. What is your monthly expenditure on wine?

Choose one of the following answers

R0 - R24.99
R25 - R49.99
R50– R99.99
R100 – R199.99
R200 – R299.99
R300 – R399.99
R400 - R499.99
R500 +

9. What is the average amount you spend on a bottle of wine?

Choose one of the following answers

R0 - R24.99
R25 – R49.99
R50 – R74.99
R75 – R99.99
R100 – R149.99
R150+

*10. In the following price ranges, how many bottles of wine (750ml) do you purchase per month? (Please key in zero (0) if you do not purchase wine in a particular price range.)

Only numbers may be entered in these fields

R0 - R24.99
R25 – R49.99
R50 – R74.99
R75 – R99.99
R100 – R149.99
R150+

11. Please rank your preferred type of wine.

Click on an item in the list on the left, starting with your highest ranking item, moving through to your lowest ranking item.

Your choices:

	Your ranking:
1:
2:
3:
4:
5:
6:

Click on the scissors next to each item on the right to remove the last entry in your ranked list

12. What is most important when purchasing a bottle of wine.

Click on an item in the list on the left, starting with your highest ranking item, moving through to your lowest ranking item.

Your choices:

	Your ranking:
1:
2:
3:
4:
5:
6:
7:
8:

Click on the scissors next to each item on the right to remove the last entry in your ranked list

13. Where do you primarily purchase wine?

Choose one of the following answers

Supermarket
Liquor Store
Specialised Wine Shop
Cellar Door (at the wine producer)
Wine Clubs
Direct Mail
Internet
Restaurants
Other

*
14. Which bottle closure do you prefer?

Choose one of the following answers

Cork
Synthetic Cork
Screw cap
I do not have a preference

*
15. How would you describe your wine knowledge?

Choose one of the following answers

Clueless
Little
Somewhat
Knowledgeable
Expert

16. Please supply us with one of the following contact options. This information is exclusively to contact the winners of the lucky draw and will not be used in any other capacity. This is not a mandatory question.
Check any that apply

Cellphone
Email address
Fax
Postal Address

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